A recent campaign by Illamasqua was the I'm perfection campaign, which was meant to celebrate "what makes you perfectly imperfect." This meant birth marks and freckles. Now I don't really understand this campaign. There are no products to enhance your perfect imperfections, in fact the only thing i the collection that really relates to it is nail varnish with a speckled effect to replicate freckles although it seems to be more known as a speckled egg replica than freckles. It just goes to show how hard it is to be truly diverse in this industry when even a brand such as Illamasqua has trouble with it.
The campaign images have inspired me though to recreate facial defects or enhance them with makeup for my shoot if I cant find a model who is perfect. It has also inspired me by showing other ways to replicate these.
The images show some diversity, even if the products dont necessarily match.
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